Photographic imagery for architecture is about more than mere accuracy. Correct representation of the built condition is essential, but not sufficient. A truly successful architectural image also conveys the impression of building exterior or interior space through careful use of lighting and perspective control.

TrueSite Imaging advances the use of calibrated color and active in-camera techniques to reduce distortion from the typical wide-angle views in common use and deliver a viewpoint that is both accurate and aesthetically pleasing.